HOW DOES THE BRAND MARK TELL THE STORY?
3 core ideas outline the meaning behind the simplicity of our mark.
A Symbol That Speaks
Our brandmark centers on an open Bible, the outcome we pursue. Even before a word is read, it points to the hope unleashed when Scripture is accessible, reflecting our belief that God’s Word transforms lives.
A Story Made Visible
Our logo is more than a design. It reflects the story people like you are helping write around the world. Within its shape is the movement of All Scripture, All People, the global reach of our work.
A Design Driven by Clarity
As our mission focus sharpened, our visual identity needed to reflect it. The result is a simple, adaptable mark that communicates clearly to investors, partners, and communities around the world.
